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HSMAI Adrian Awards gala in New York - Scandic Vulkan honored with Gold award

Press release   •   Jan 30, 2013 12:06 GMT

The Hospitality Sales & Marketing Association International (HSMAI) recognized Scandic Vulkan in Oslo, Norway with the Gold Adrian Award for public relations for its winning entry in the 56th annual Adrian Awards, the largest and most prestigious travel marketing competition globally.

This year’s contest attracted more than 1,100 entries from around the world, with entries judged by top executives from all sectors of the industry. On January 28, 2013, HSMAI paid tribute to Scandic Vulkan during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis.

“It is a great honor for us to be awarded the HSMAI Adrian Award in “Public Relations - New Opening/Launch”. It is the first time that a Norwegian hotel receives the prestigious Adrian Award, and we are very proud that our work with the new Scandic Vulkan hotel in Oslo has acclaimed international recognition”, said Axel Huus, Director Sales & Marketing at Scandic Hotels.

The hotel also received silver awards for “Advertising Campaign” and “Integrated Market Campaign for Consumers”. “We decided to try and think outside the box when we designed both the hotel and the market communication with our concept hotel at Vulkan. Through a fresh design and creative market communication we succeeded to create curiousness and an emotional attachment”, said Huus.

“The bar is continuously set higher each year in regards to the quality of Adrian Awards submissions we receive,” said Fran Brasseux, HSMAI executive vice president. “This year’s winners in travel advertising, public relations, and digital marketing exemplified marketing innovation that led to outstanding results, and demonstrated the power of marketing integration across all channels. We look forward to celebrating all this exceptional work with the industry and recognizing the remarkable winners at the Adrian Awards Gala.”

In addition to celebrating Scandic Vulkan award-winning work, the Gala and dinner reception honors lifetime achievement, as well as the “Top 25 Most Extraordinary Minds in Sales and Marketing.” All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and

Photo: Kristina Shaathun and Tine Birkeland from Concept Communicaton/Isobar and Axel Huus from Scandic Hotels.

For more information, please contact:
Axel Huus, Director Sales & Marketing at Scandic Hotels Norway, +47 977 44 442

Every day, Scandic’s 6,600 team members work with one single goal in mind – to make you feel welcome. As the Nordic region’s most eco-friendly hotel chain we’re always focused on the environment, social responsibility and accessibility. With 160 hotels in nine countries, 29,910 hotel rooms and a turnover of EUR 842 million, Scandic is the largest hotel chain in the Nordic countries. We want to be more than just a hotel – Scandic is a place where people meet, work and get inspired.

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