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Scandic to launch a collection of signature hotels – offering unique hotel experiences in distinctive settings

Press release   •   Oct 02, 2015 07:00 BST

Scandic Hotels, the largest and leading hotel operator in the Nordic countries, is continuing to strengthen its popular customer offering by launching a collection of unique signature hotels. The hotels will be marketed under their own names with the extension "by Scandic." The first signature hotel will be "Grand Central by Scandic" in Stockholm.

Scandic, which is ranked as the number one hotel brand in the Nordic countries, is continuing to develop and strengthen the Group’s customer offering by launching a handful of signature hotels. With each individual hotel, Scandic aims to meet the demands of travelers looking for unique hotel experiences.

The signature hotels, which will be marketed under their own names with the extension "by Scandic," will be characterized by their unique history and character and designed as distinct social meeting places.

The first hotel in the collection will be the existing Scandic Grand Central that will be rebranded as "Grand Central by Scandic" on February 1, 2016. The Group’s extensive hotel development in the PUB department store building in Stockholm, Haymarket, will also be a signature hotel when it opens in the spring of 2016.

Scandic is planning to expand its collection of signature hotels by adding a handful of hotels in the Nordic countries in the next few years through rebranding existing hotels and opening new establishments/hotels..

- Our strong customer offering already attracts both Nordic and international business and leisure travelers as confirmed by our customer surveys and high percentage of repeat customers. By launching a collection of signature hotels, we will realize the hotels’ full potential in terms of customer offering and profitability, says Frank Fiskers, President & CEO of Scandic Hotels.

The Group's successful and trailblazing hotel concept HTL, which today includes four hotels in Stockholm and Oslo, will at the same time be tied more closely to the Scandic brand and will change its name to "HTL by Scandic" at the beginning of 2016.

For more information, please contact:
Thomas Engelhart, Chief Commercial Officer, thomas.engelhart@scandichotels.com  
Ann-Charlotte Johansson, VP Communications & IR, +46 721 80 22 44,
ann-charlotte.johansson@scandichotels.com

Scandic is the market leader in Nordic hospitality with an network of almost 230 hotels with 42,000 rooms in seven countries and run by 14,000 team members. Scandic Friends is the biggest loyalty program in the Nordic hotel industry with 1.5 million members. Responsibility is a part of Scandic’s DNA and Scandic is the ‘best hotel brand’ in the Nordics (BDRC 2014).

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Comments (2)

    How about the brand NEW Scandic Continental? Shouldn´t that beautiful new "fort" also be a signature hotel?

    - Continental - Oct 06, 2015 19:49 BST

    Hi, The criteria’s for signature hotels is that they should be a destination in themselves, a social scene and constantly offer different events. The idea is not that the best Scandic will be signature hotels, there is a certain character of the hotels selected. We will continue to develop exciting and interesting Scandic hotels and Scandic Continental is a good example of this.
    Kind regards, Anna-Klara Lindholm PR Manager Scandic Hotels

    - Anna-Klara Lindholm - Oct 08, 2015 19:43 BST

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