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Grand Central by Scandic and Vasateatern unite to form unique cultural venue for music and theater

Press release   •   Sep 01, 2016 07:00 BST

Today, Grand Central by Scandic is opening the doors to a new world of culture, art and music. The hotel has been combined with Vasateatern’s historic premises to become Scandic’s second signature hotel. In doing so, Grand Central is consolidating its position as the undisputed scene for musical and theater events in central Stockholm.

Since it opened in 2011, Grand Central has been a unique hotel within Scandic. The hotel concept was developed with Grand Central’s location in the middle of Stockholm’s theater district and urban environment in mind, and it has been designed for the conscious, social traveler. Common spaces such as the lobby, bar and restaurant have a timeless, international atmosphere in terms of art, design and music. And now that Grand Central is a signature hotel, the concept has been reinforced further through a more extensive offering and service.

– Swedish and international guests place high demands on hotel experiences when it comes to food, design and entertainment. As a signature hotel, Grand Central can go even further and make the hotel experience into something extraordinary – this is a hotel where things are happening all the time, says Helena Söderberg, General Manager, Grand Central.

As a signature hotel, Grand Central has an updated décor inspired by the building’s history and New York’s eclectic Soho, its own visual identity, a specially formulated fragrance and toiletries as well as an enhanced breakfast offering. The hotel experience is further heightened by the possibility of watching live shows in the lobby, getting tips on the hottest music experiences in Stockholm from a lifestyle concierge, enjoying personal service from an in-room bartender and having the option to book private concerts in your room.

In connection with transitioning into a signature hotel, Grand Central was connected to Vasateatern, which has created possibilities for cultural events and conferences in the magnificent theater. The opulent salon from 1886 has been given new life and undergone a complete renovation to regain its former glory. Interest in the theater is high as it opens its doors once again under the auspices of Scandic.

– It’s wonderful to be able to re-open Vasateatern so that our Swedish and international guests can once again experience part of our national cultural heritage. We have many exciting artists and shows this fall, including Joe Labero who will perform in Sweden for the first time in years, says Helena Söderberg.

During the fall, Vasateatern will also be rented to various production companies for music, theater and dance performances.

About signature hotels
Signature hotels are marketed under their own hotel names with the extension “by Scandic” and are characterized by their unique history, personality and enhanced customer offering. The hotels have been designed as distinct meeting places with the ambition to be natural social venues for locals and travelers alike. With its collection of signature hotels, Scandic aims to attract new customers and meet the demands of travelers looking for unique hotel experiences.

About Grand Central by Scandic
Grand Central, Scandic’s second signature hotel, is characterized by a timeless, international atmosphere in terms of music, art and entertainment. The hotel has two restaurants and bars that form a social venue for hotel guests and locals alike. There’s always something happening at Grand Central, from performances in the lobby and shows at Vasateatern to the vibe in the Teaterbaren bar. The Teaterbrasseriet restaurant features Swedish cuisine with a modern twist and the bar elevates cocktails into an art form. Live concerts, DJs, modern design and photography also add to the great atmosphere.

For more information, please contact:
Azize Ayhan, PR & Marketing Manager Grand Central by Scandic
+46 709 73 51 98,

Heidi Wold, Communication Director Sweden, Scandic
+46 706 305 817,

About Scandic
Scandic is the largest hotel company in the Nordic region with 14,400 team members and a network of close to 230 hotels with about 44,000 hotel rooms in operation and under development. Scandic Friends is the biggest loyalty program in the Nordic hotel sector with 1.7 million members. Corporate responsibility has always been a part of Scandic’s DNA and Scandic has been named Best Hotel Brand in the Nordic countries (BDRC). Since December 2, 2015, Scandic has been listed on Nasdaq Stockholm.

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