Scandic Friends, the Nordic hotel industry’s biggest frequent guest programme, has seen member numbers grow to around 930,000 since its launch in 2008. This autumn the programme is on track to exceed a million members. The most popular way to spend points is on reward nights at Scandic, but also with partners such as the Finnish hotel chain Lapland Hotels. Now even more experiences are being added to the Scandic Friends programme.
One example is concert and event tickets, where Scandic’s partnership with Live Nation gives frequent guests access to extremely sought-after tickets. Another benefit is the welcome treat awaiting Top floor members in their room, often products from brands that Scandic works with. This spring, female Top floor members will find their very own skin care products from FACE Stockholm at selected hotels, while at other hotels the treat will be chocolate from Jamie Oliver.
“The partnership with Live Nation allows us to offer our frequent guests highly desirable concert tickets, both via accrued points and competitions,” explains Anna Andersson, Director of Customer Loyalty at Scandic. “Last week, we offered our Top floor members a chance to purchase Bruce Springsteen tickets for sell-out concerts in Stockholm and Copenhagen using their points. Ten Top floor members also won accommodation and tickets to one of the concerts, while five other lucky winners get to go to Oslo to see Bon Jovi.”
Being given extra care and attention is the keyThe generous frequent guest programme is increasingly being adapted to each member. Scandic now has every opportunity to furnish frequent guests with offers that are tailored specifically to them and that increase the value of their membership.
“Being made to feel welcome at their ‘second home’ is what means most to all our frequent guests. That is critically important to us and exactly what we want them to experience through Scandic Friends,” concludes Anna.
Scandic Friends has four membership levels – 1st, 2nd, 3rd and Top floor – based on the number of hotel nights over the past 12 months. All frequent guests benefit from a newspaper for each night of their stay, points and reward nights, Scandic Friends evenings, discounts in the hotel restaurant and shop and special offers during weekends and holidays. Many activities are held at local level, with each hotel producing unique events for its own regulars. On top of this there are tailor-made offers such as concert tickets.
For more information, contact:
Anna Andersson, Director of Customer Loyalty at Scandic, tel: +46 709-73 51 23
Anna-Klara Lindholm, PR Manager Scandic, tel: +46 709-73 52 31
Every day, Scandic’s 7,500 team members work with one single goal in mind – to make you feel welcome. As the Nordic region’s most sustainable hotel chain we’re always focused on the environment, social responsibility and accessibility. With 160 hotels in eight countries, 29,849 hotel rooms and a turnover of EUR 923 million, Scandic is the largest hotel chain in the Nordic countries. We want to be more than just a hotel – Scandic is a place where people meet, work and get inspired.