Scandic is launching its own hair and skin care range in partnership with FACE Stockholm. Shampoo, shower gel and hand soap will be introduced in 30,000 hotel rooms, with Superior Extra rooms also getting conditioner and skin lotion. The new products will raise the standard at each of Scandic’s 156 hotels.
A survey on female travel conducted by Scandic and YouGov has given Scandic an insight into what women think is important and what they want from their hotel experience. The survey shows that at hotels women are more likely than men to check the bathroom as soon as they enter their room, and many feel that packing would be made easier if they knew that their hotel room provided high quality products.
“If guests feel they can leave their heavy wash bags at home because they know that Scandic provides quality products in the bathroom, then we will have achieved our aim,” says Margareta Thorgren, VP Group Communication at Scandic.
As the founder of FACE Stockholm, one of Sweden’s leading cosmetics chains, Gun Nowak has put her creativity, passion and expertise into developing Scandic’s new products.
“Being able to get our FACE products out to Scandic’s guests means a great deal to us and we hope that the new products will add to the overall guest experience,” says Gun.
Scandic works every day to reduce its environmental impact. The new products and the packaging solution will have the positive effect of cutting overall plastics consumption at the hotels by an impressive 21 tonnes per year.
“We are pleased and proud to be entering into this partnership with Gun and FACE Stockholm. Our new hair and skin care range is clear proof that environmental responsibility goes hand in hand with a good experience for our guests,” concludes Margareta Thorgren.
Women’s travel, selected survey results:
· The first thing that women do when they enter a hotel room is look at the bathroom. Men tend to look at the bed first, but are also more likely than women to check out the view.
· Women are more likely to miss hair and skin care products in the bathroom than men. They usually do not use the soap, shampoo and body lotion that is provided, preferring to take their own.
· 70% of women who stay at hotels think that packing would be easier if they knew that there were good quality products in the bathroom.
About FACE Stockholm
Gun Nowak is an entrepreneur and founder of FACE Stockholm, one of the leading Swedish cosmetics chains with a total of around 100 sales outlets and stores in Sweden and around the world. FACE Stockholm offers a wide range of makeup, skin care, bags, cases and makeup accessories.
Passion and creativity are the cornerstones of the company’s philosophy. Inspiration is found in everything from the buzz of the city to Tibetan monasteries, travel, antique furniture and human interaction. FACE Stockholm has become synonymous with Swedish freshness and quality. The products are used by stars such as Madonna and Jennifer Lopez.
About the survey
Market research agency YouGov interviewed 1,012 women and men in Sweden aged 25-60 who had stayed at a hotel in the Nordic region in the past 12 months, asking them about their travel habits and their preferences when staying at a hotel.
Read extracts from the travel habits survey here: Survey
Images are available here: Images
For further information, please contact:
Anna-Klara Lindholm, PR-manager Scandic, phone: +46 709 73 52 31
Lisa Söderholm, PR-manager FACE Stockholm, phone: +46 8 678 45 22
Every day, Scandic’s 7,500 team members work with one single goal in mind – to make you feel welcome. As the Nordic region’s most eco-friendly hotel chain we’re always focused on the environment, social responsibility and accessibility. With 156 hotels in eight countries, 29,910 hotel rooms and a turnover of EUR 923 million, Scandic is the largest hotel chain in the Nordic countries. We want to be more than just a hotel – Scandic is a place where people meet, work and get inspired.